Unless you live
under a rock, you’ve probably heard that the Apple’s new iPhones were released
this past weekend. Millions of people stood in line across the country to get
in on the iPhone 6 and 6 Plus action. Some tech analysts are getting in on the
action by commenting on why sales of the new phones have reached 10 Million
dollars in the first weekend of sales. After reading “New iPhone Sales Top 10
Million in the First Weekend” (Chen & Isaac, 2014) in the New
York Times online edition, I started to wonder who the analysts are that
have given the new iPhones such praise. Was
this article written to generate buzz about the new product? Or is this article truthful and forthcoming
will all sides of the story? I decided backtrack the sources to prove that what
I’ve read online in this article is factual.
I started with
the authors of the article, Brian X. Chen and Mike Isaac. My main goal with the authors was to find out
what they’re credentials and connection to the subject are. What makes them
qualified to discuss the impact of the new iPhones? After a little research, I found that Brian
X. Chen is a leader in the tech field.
Not only is he the technology reporter for the New York Times, he previously wrote about mobile phones at
Wired.com. He’s also written a book
“Always On”, which discusses how the smartphone revolution has transformed our
culture. The second author of the article is Mike Isaac. Isaac recently joined
the New York Times as a tech reporter after a career as a senior editor at
re/code and its predecessor, “AllThingsD” at the Wall Street Journal. Isaac is know for his tech savvy knowledge on
everything from Facebook to Twitter to smartphones. I can safely conclude that the authors have
the qualifications for me to trust the article. In addition, knowing that the New York Times is a credible source for
news, I am confident that Chen and Isaac have done the research needed to write
the article.
In investigating
the sources within the article, I found that each source is also credible. In the article, Maynard Um, senior research
analyst for Wells Fargo, confirmed the authors theory of the iPhones making
tremendous sales by discussing the demand for the iPhone 6 Plus and the iPhone
6. Um covers the IT Hardware sector for Wells Fargo. In addition to IT hardware,
Um followed a number of technology sectors, including Internet, PC Software and
Wireless Equipment. The next source, Gene Munster of Piper Jaffray, is a
managing director and senior research analyst. Munster has been covering
digital media since 1995. Munster offered another view on the story by
wondering if the iPhone sales are a reliable measure of consumer demand. The article’s authors have now shown both
sides of the stories. The final source in the article is Walter Piecyk,
managing director at BTIG Research. Piecyks lengthy background in telecom
service provider and communication equipment equities gives him the authority
to confirm the theory of Apple’s chief executive, Timothy D. Cook, the iPhone
sales are really dependent on how much Apple can supply.
While I can
confirm that the information in this article is true, it’s imperative to know not
all articles online are truthful. This article was found in the New York Times online edition. Because
this news source is reputable, there was very little doubt in my mind that this
story was less than truthful. However, I was able to backtrack the sources to
confirm my initial thoughts. It’s up to the reader to have the knowledge and
skills to decipher fact from fiction when reading online information. Always check the author(s), date, type of website
and whether the article is fair and balanced when considering the validity of
the article. Just remember, not
everything you read online is true.
Chen, B &
Issac, M. (September 22, 2014). New iPhone Sales Top 10 Million in First